As Pureamor’s product line continued to grow, its Amazon presence needed a stronger and more consistent visual identity. I contributed to the brand refresh by redesigning assets across A+ Content, Brand Story modules, and the Amazon Storefront, creating a cohesive journey from product discovery to purchase. A consistent brand presence is especially important in a crowded marketplace like Amazon because it helps customers recognize the company, understand its values, and build trust across every interaction. The refresh brought Pureamor’s identity forward while creating a more polished and connected shopping experience.

As the company reestablished its brand identity, its Amazon presence no longer reflected the desired look and feel of the business. Existing A+ Content and Brand Story assets lacked consistency in color, typography, and messaging, making it difficult to create a cohesive customer experience. Additionally, information-heavy layouts and unclear calls-to-action reduced the effectiveness of key marketing content, especially for mobile users.

The challenge was to redesign these assets into a unified, modern experience that better communicated the brand while improving content organization and visual clarity.

The Challenge

Original Amazon experience

areas of improvement in amazon branding

Missing content and links

Inconsistent font styles

Cluttered visual layout

Old banner with old logo

Artificial images lacking authenticity and credibility

Old product images

the solution

To create a more unified Amazon presence, I introduced a consistent system of colors, typography, imagery, and messaging across the redesigned assets. Information-heavy layouts were simplified using clearer visual hierarchy, concise content, and more intentional spacing, making the experience easier to scan, especially on mobile. Stronger product storytelling and prominent calls to action helped communicate product benefits while guiding customers more clearly through the shopping experience.